We’ve talked a little bit about SMS surveys before (check out our earlier post  on our top 3 tips for creating SMS surveys) but now we’re discussing why you should pick an SMS-based survey over other survey methods?

In short, if you limit yourself to only using CATI (Computer Assisted Telephone Interviewing)-based surveys you’re actually missing out on important customer insight. We’ve found that switching to SMS surveys from CATI can have strong benefits, including the following results achieved by some of our clients:

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To learn more about how to leverage SMS based surveys, check out our whitepaper on how to find the best feedback channel for your organization.