SMS surveys are important because texting has become the most frequently used form of communication for half of young adults (Temkin, 2016). This means that SMS communication is much more likely to garner feedback than any other method. Bearing this information in mind, we’ve compiled three quick and easy tips to help you create stellar SMS surveys. Check them out below along with our example survey.

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·   We use this approach, and have helped clients garner SMS response rates of up to 48%

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·   By rotating questions, surveys remain short and concise while still being able to garner a wide range of insights.

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·   For one client who did this, 37% of respondents left comments!

 

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Source: Temkin Group: Five C’s of Mobile VoC Disruption. Research date: July 2016.